Word: benyus
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Dates: during 2000-2009
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...Cradle to Cradle, there is Natural Capitalism by Paul Hawken (founder of gardening supplier Smith & Hawken), Amory Lovins and L. Hunter Lovins; it makes a strong case that natural resources should be just as valued a part of our capital base as factories and machines. Biomimicry by Janine Benyus encourages companies to look to nature for possible design techniques. She cites San Francisco's Iridigm, whose flat screens for mobile electronic devices produce color in a manner similar to the way microscopic structures create color on butterflies' wings. And in The New Economy of Nature, Gretchen C. Daily and Katherine...