Word: benz
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Dates: during 1960-1969
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Oldtime fans still talk with awe about the thundering Auto Unions that dominated the Grand Prix circuit in the late 1930s, and the howling "Silver Arrows" of Mercedes-Benz that Juan Manuel Fangio drove to victory after victory in the mid-1950s. But for a nation that once ruled the road, Germany has taken few top honors recently. Its last triumph in the 24 Hours of Le Mans came way back in 1952, and no German car has won a Grand Prix race for half a dozen years. But in Florida last week a trio of long-tailed Porsche...
Most German automakers have been speeding along in reverse this year. Turned back by the country's recession, auto sales have retreated 19% from last year's peak, and exports have skidded by 14%. Yet at the Stuttgart works of Daimler-Benz A.G., where 80,000 employees are rolling out more Mercedes than ever, the industry is on overtime and in overdrive...
...seater Excalibur, custom-made in Milwaukee, is a fiber-glass replica of the 1927-29 Mercedes-Benz SSK, fitted onto a Studebaker Cruiser chas sis and propelled by a 350-h.p. Corvette engine. Sonny's model set him back about $10,000, which is cheap considering that the Excalibur is the car-of-the-month in Hollywood, and that, furthermore, owning the car-of-the-month wins nearly as many prestige points these days as punching Frank Sinatra in the gush...
...lost money from the start. Simultaneously, the company started producing a loser on the other end of the scale: the onecylinder 13-h.p. Isetta. By 1959, the firm was so deep in the red that merger or absorption seemed inevitable. Rumors spread that several big firms, including Daimler-Benz and General Electric, were making bids. This so shocked proud Bavaria that a public campaign was begun to save the flagship of local industry...
...head of its Hamburg office, and Franz Heinrich Ulrich, 56, who will also continue to manage its Dusseldorf division. Though withdrawing from active banking, Abs remains one of his country's most powerful businessmen. A director of 29 large companies, he retains the chairmanship of 15, including Daimler-Benz, Lufthansa and the Deutsche Bundesbahn, the state-owned railway...