Word: benz
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Dates: during 1960-1969
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...will still produce such diverse products as refrigerators, gar den tractors, oil additives, electric generators, also distribute Mercedes-Benz cars. Last year Studebaker's nonautomotive enterprises earned $11 million before taxes and, says Burlingame, will put the onetime carriage maker in the black this year...
...statistical figures in your chart seem to imply that the five European makes mentioned therein represent the 1963 top sellers. For your information, the estimated Fiat registrations during 1963 in the U.S. are higher than Mercedes-Benz...
...about 8,000 cars (the Hamilton plant is now turning out only 48 cars a day), and cars that did not sell well in the U.S. are not likely to improve their sales appeal by crossing the border. Studebaker will continue to be the American sales agent for Mercedes-Benz, which President Byers Burlingame and other top executives drive instead of Studebakers-to the astonishment of Detroit's brand-loyal executives...
...postwar Germany, U.S. cars were derisively dubbed Strassen Kreuzer-street cruisers-because of their king size. Last week in Manhattan, Germany's Daimler-Benz showed off a new auto that is not just cruiser size but more like a battleship. Spanning 20½ ft. from stem to stern, The Grand Mercedes 600 is the world's longest auto. It is also one of the lowest: less than 5 ft. high, it has the low-slung lines of a dachshund. Boasting all the latest engineering innovations (disk brakes, adjustable pneumatic suspension system, fuel-injection 300-h.p. engine...
...proudest thing Daimler-Benz has created since Walter Hitzinger, 55, took over two years ago as chairman of the vastly successful automaker (1962 sales: $900 million). Though the decision to build the 600 had been made earlier, Hitzinger sped it along in the belief that the company should resume its prewar practice of producing an "ultraprestige" auto for nobles and moguls. Production will not begin in earnest until next summer, but Daimler-Benz already has orders for more than...