Word: benz
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Dates: during 2000-2009
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With its trademark three-pronged star and celebrated German engineering, Mercedes-Benz has been the brand of choice for generations of celebrities, both actual and aspiring, from the late Pope John Paul II to Scarlett Johansson. It's a brand mystique most competitors can only dream about, and it has turned Mercedes, part of the DaimlerChrysler conglomerate, into an industry colossus with annual sales of more than 1 million cars and revenues exceeding $60 billion...
...would be foolish to believe Mercedes' weaknesses will exist for very long," says Stuart McCullough, the European director for Lexus. The big question is how quickly those scared off by the quality problems will come back. The goodwill is clearly there. "I personally haven't given up on Mercedes-Benz," says Hurvitz, the financial-company president in Rockville who switched to a Lexus. "I loved the older ones and what I perceived the car stood for. I still hope that [the company] can turn itself around." Germany is hoping...
...myself again. Instead of simply editing the magazine, I came out from behind the desk and started living the life. I became the personification of the prototype that I was describing in the magazine. I became, in effect, Mr. Playboy. I started smoking a pipe. I bought a Mercedes-Benz 300SL--the coolest car. I hosted a syndicated TV show called Playboy's Penthouse, bought the first Playboy mansion and opened the first Playboy Club. In the space of a year, I became world famous...
...this development going. - By Ursula Sautter Next Year's Model The average working life of a car, statistics say, is 16 years. Jürgen Schrempp, head of DaimlerChrysler since 1995, didn't last quite that long. Schrempp is the architect of the controversial 1998 tie-up of Daimler-Benz and Chrysler, the biggest between two firms in industrial history. The merger, he expected, would combine the strengths of the powerful, complementary automotive firms and create a competitive, international corporation. Since then, he's been criticized for expanding at a time of dwindling demand and stiff competition. Last week, DaimlerChrysler...
...separate matter. "We speak English, but we don't speak the same language," says Vivek Sharma, senior manager of India Abroad, a U.S.-based newspaper that, along with titles such as India Today, India-West and New India Times, is attracting ads from the likes of Mercedes-Benz, Lufthansa, New York Life, GM, Western Union, AT&T and the New York Times. Just consider that Sean, in typical eyebrow-raising rock-star fashion, picked actress Bipasha Basu for his music video in part because she was racy enough to have had an onscreen kiss--a rarity for a Bollywood star...