Word: benz
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Dates: during 2000-2009
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Then they were out of sight. Now they are out of jobs. Although the deal that brought Daimler Benz and Chrysler together two years ago was presented as a grand "merger of equals," Schrempp never had any intention of letting Americans run Daimler. This month the DaimlerChrysler chairman decided they couldn't run Chrysler either. Schrempp fired Chrysler president James Holden and brought in a Mercedes veteran, Dieter Zetsche, after it was announced that the U.S. automaker had lost $512 million in the third quarter, its first loss since 1991--and, by all accounts, the first of several to come...
...fueled a miracle: the greatest economic engine in the history of the world. Income up, standard of living up, investment up. The deficit has become a surplus. We are fat and almost happy. Once Rabbit was rich; now Rabbit is rolling, with a Rolex, with a Beemer and a Benz...
...maybe they aren't quite so "cool," after all. Look carefully and you'll see that the backlash has already begun. It started Oct. 12. Mercedes-Benz took out a full-page color ad in the New York Times and the image of three stunningly beautiful, dewy teenage models instantly drew your attention. Their pleading, almost imperious expressions were given meaning by the ad's tag line: "If their Daddies could buy them Mercedes CLKs, so could yours." The ad only ran once; Mercedes dealerships were flooded with so many vituperative phone calls and all-caps e-mails that...
Fuel cells were invented in the 1800s and adopted by NASA for generating clean power in space in the 1960s. Only in the past decade have they been made small enough to fit inside a car. The NECAR4, based on a Mercedes-Benz A-class compact sedan, accommodates five people plus luggage, reaches speeds of 90 m.p.h. (145 km/h) and goes about 280 miles (450 km) between fill-ups. "It's comparable," says Ferdinand Panik, head of DaimlerChrysler's Fuel Cell Project, "to the impact the microchip had on computer technology...
...spaces in the T station and even in the bathrooms seem acceptable enough for advertising, but new "advances" seem to go too far. At last week's Ericsson Open (named for the cellular phone company) tennis tournament in Miami, the net was marked with a Mercedes-Benz symbol at each end. This was the first time I had seen this particular type of selling, though the behind-the-plate ads, both virtual and real, invaded televised baseball a few years ago. Examples abound: In one of the large office buildings in downtown Boston, elevators now have little screens that play...