Word: benz
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With its trademark three-pronged star and celebrated German engineering, Mercedes-Benz has been the brand of choice for generations of celebrities, both actual and aspiring, from the late Pope John Paul II to Scarlett Johansson. It's a brand mystique most competitors can only dream about, and it has turned Mercedes, part of the DaimlerChrysler conglomerate, into an industry colossus with annual sales of more than 1 million cars and revenues exceeding $60 billion...
...myself again. Instead of simply editing the magazine, I came out from behind the desk and started living the life. I became the personification of the prototype that I was describing in the magazine. I became, in effect, Mr. Playboy. I started smoking a pipe. I bought a Mercedes-Benz 300SL--the coolest car. I hosted a syndicated TV show called Playboy's Penthouse, bought the first Playboy mansion and opened the first Playboy Club. In the space of a year, I became world famous...
...this development going. - By Ursula Sautter Next Year's Model The average working life of a car, statistics say, is 16 years. Jürgen Schrempp, head of DaimlerChrysler since 1995, didn't last quite that long. Schrempp is the architect of the controversial 1998 tie-up of Daimler-Benz and Chrysler, the biggest between two firms in industrial history. The merger, he expected, would combine the strengths of the powerful, complementary automotive firms and create a competitive, international corporation. Since then, he's been criticized for expanding at a time of dwindling demand and stiff competition. Last week, DaimlerChrysler...
...separate matter. "We speak English, but we don't speak the same language," says Vivek Sharma, senior manager of India Abroad, a U.S.-based newspaper that, along with titles such as India Today, India-West and New India Times, is attracting ads from the likes of Mercedes-Benz, Lufthansa, New York Life, GM, Western Union, AT&T and the New York Times. Just consider that Sean, in typical eyebrow-raising rock-star fashion, picked actress Bipasha Basu for his music video in part because she was racy enough to have had an onscreen kiss--a rarity for a Bollywood star...
Within two minutes after the shooting began, the gunmen escaped down a flight of stairs and headed for an employee garage, where one of them pulled a knife on an airport official and commandeered his Mercedes-Benz. In a running gun battle with police, the terrorists tossed a grenade at a pursuing patrol car (it missed), and police bullets flattened a tire and pierced the gas tank of the Mercedes. Just two miles from the airport, the killers were stopped. The toll: three dead, including one of the terrorists, and 47 wounded...