Word: benz
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Still, Ford needs to sell more PAG cars, and that "all depends on consumers," says Garel Rhys, an industry expert at the Cardiff Business School. "The cars have to be aspirational." Demand has to be kept high and slightly ahead of supply. Rivals like Mercedes-Benz, BMW and Lexus have moderate to expensive models under one brand, but with its PAG cars, Ford offers a similar price range divided among four brands. Reitzle says his products fit into every premium niche and still retain their exclusivity. While competitors are stretching - and possibly overstretching - their brands from...
Fears of some twisted, journalistically unethical quid pro quo fill our minds. We’re relieved to hear our mission: to watch the Benz. A simple enough task...
After a moment’s hesitation, he heads for the driver’s seat. She gulps. He slips the car into gear. The Benz purrs...
...there’s no turn-around. We’ve entered the hell that is Logan’s road system. As the Benz exits the terminal parking lot, we scan ahead for a chance to turn...
Only the return of the car’s owner—prestigious law professor Charles Ogletree, as it turns out—ends the short, unhappy bout with Benz-sitting. Ogletree gives us a lift back to Cambridge, where we find the Gellis family Volvo waiting...