Word: benz
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When one enters the website for New York’s Seven on 6th Fashion Week, it becomes immediately obvious that Mercedes Benz has invested a lot of money in the production of the event. (The fact that the event is actually called Mercedes Benz Fashion Week also isn’t exactly subtle.) It takes a two-hour Yahoo search, using a wide range of Boston and fashion related keywords, to even find the Boston Fashion Week website (http://www.geocities.com/eosthepage/). With the Boston website, there is no need to duck for fear of being maimed by large, flying...
...youthful appeal of off-kilter, ambush ads has spread to blue-chip, adult brands like Mercedes-Benz, British Airways and Nortel Networks. That's because ambient can hit exclusive audiences in places conventional media can't. But ambient practitioners need to be careful not to put the wrong product or service in the wrong place. A booze ad on a gasoline nozzle could send the wrong message, and a supermarket floor is probably not the place to advertise luxury jewelry. The genre's growing popularity also risks subjecting consumers to ad fatigue. Admits Nigel Conway, a director at MediaVest...
...cramped in your SUV? Relief is at hand in the eight-ton, 9-ft.-tall MaxiMog Global Expedition Vehicle, designed by Bran Ferren, and now featured in the high-tech "Workspheres" exhibit at New York City's Museum of Modern Art. Crafted of stainless steel on a modified Mercedes-Benz Unimog truck chassis, the MaxiMog has a 360-h.p. engine. The vehicle is street-legal in the U.S. and Europe, yet it can ford a 6-ft.-deep stream and climb a 45[degree] slope. For a mere $500,000 to $800,000, you can order a customized Maximog from...
Last October, BP, Alcan, DuPont and others joined with Environmental Defense to launch the Partnership for Climate Action, pledging to reduce their greenhouse emissions to levels meeting or exceeding Kyoto's requirements. Ford, Daimler-Benz and Texaco have not yet joined, but last year they did quit the misleadingly named Global Climate Coalition, an industry group opposed to emissions controls. Honda and Toyota have introduced hybrid cars with emissions 40% lower than standard models of the same size...
...Later this year the U.S. company will offer voice-activated cell phone calls and a personalized website, and eventually traffic reports. Mercedes drivers can help themselves to text-based weather, sports and stock updates from U.S. company ATX, watch TV or bark orders to their radio, thanks to Mercedes-Benz's own Linguatronic system. Snarl-up warnings are piped in by German firm Tegaron. Italian on-board telecoms company Viasat foresees its customers shopping or downloading music while stuck in traffic jams. Carmakers call it "telematics" - interacting with services by means of text, buttons, touch screens, voice or sensors while...