Word: benz
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...novelty has worn off--and with it the notion that DaimlerChrysler was a merger of equals. Just a year ago, the CEOs of Daimler-Benz and Chrysler Corp.--Jurgen Schrempp and Bob Eaton, respectively--made the surprise announcement that their two companies were going to combine. But Eaton, the executive who presided over Chrysler's transformation into America's hottest car company, ceded too much authority too early, giving the Germans an advantage in the high-stakes game of musical chairs that happens when two huge corporations marry...
Ironically, all this came about because two companies just...needed each other. Schrempp, the tough-talking 54-year-old iconoclast who became Daimler-Benz chairman in 1995, had already slashed the company's divisions from 35 to 25--taking tens of thousands of jobs along the way. It was an outrageous move in a country where labor rules. Schrempp wanted a new empire that would no longer depend on luxury cars, which were becoming prohibitively expensive to produce...
...enthusiasm for the deal, Eaton acceded to an acquisition of Chrysler by Daimler-Benz. And over months of secret talks, Chrysler's leverage was whittled away. Although Chrysler was more profitable, Daimler-Benz was bigger. Although the Americans wanted the new company to be based in the U.S., German law made it impractical and expensive. Inevitably, a German-registered company was going to be dominated by German managers, and it is. When it came to money, though, Eaton won a handsome premium for Chrysler shareholders (and top Chrysler executives) in a head-to-head negotiation with Schrempp...
...Germans' laughter belied their misgivings. Many Daimler-Benz executives initially viewed Chrysler as a primped-up matron would regard an earnest young suitor. Chrysler marketing chief Jim Holden recalls his first meeting at the Mercedes-Benz U.S. headquarters in Montvale, N.J. As the Germans presented their view of the brand hierarchy--Mercedes on top and everything else far, far below--the tension in the room was palpable. Says Holden: "We felt like we were marrying up, and it was clear they thought they were marrying down...
...issuing reams of organizational flow charts. Every phase was delineated with titles like "synergy tracking"; every group had its weekly meeting schedule, from last year until 2001, when the integration is to be complete. The process is directed by Rudiger Grube, the tireless tactician who helped Schrempp restructure Daimler-Benz...