Word: benz
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...battle was drawn out and acrimonious, but it finally concluded in less time than it takes a Mercedes to eat up a stretch of an autobahn. Daimler- Benz, the company that makes Mercedes cars and trucks, bought its way into the top ranks of West Germany's defense contractors. The carmaker last week struck a $150 million deal to take over Dornier, West Germany's second largest aerospace manufacturer (1984 sales: about $500 million...
...Daimler-Benz offer was resisted for months by Claudius Dornier, 70, eldest of six family shareholders of the company that caught the world's attention in 1929 by building the largest airplane at that time, a twelve- engine flying boat. Dornier now builds sleeker craft, like the Alpha Jet for NATO. Pressured by the five other family members, Dornier finally consented, allowing Daimler-Benz to buy 68% of the company...
...agreement follows Daimler's purchase, for $160 million, of the remaining 50% of MTU, a leading maker of military-aircraft engines and high-performance marine diesels. Daimler-Benz Spokesman Hans-Georg Kloos stressed that the technology gained by the purchases will help his company build better cars, and added that the firm is not "abandoning the streets for the skies...
...Until 18 months ago, 90% of our business came from the Middle East, and now 90% comes from the U.S.," says John Lashmar, managing director of London's Trasco International, which rebuilds and re-exports Mercedes-Benz at a saving of about 50% for an American customer...
...West German luxury automakers, BMW and Daimler-Benz, have avoided giving any ground on their U.S. prices. Instead, the car companies claim to have compensated for the dollar's rise by providing American customers with extra features at no additional charge. For example, BMW's 735i model, with a base price of $36,880, this year includes a larger engine and a more advanced braking system. "Normally, a redesigned car model would go up 8%," says Stephen Houston, sales manager at a dealership in Santa Monica, Calif. "But you can buy a 1985 BMW with more features for roughly...