Word: benz
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...thought that the company that fathered the tin lizzie sees a limousine in its future was startling enough. But it was not alone. The land of the Volkswagen turned up with the Mercedes-Benz 600, which may become the flag ship of the world's dry-land luxury liners...
While West German officials watched nervously, Jordan's King Hussein recently sped round and round a Stuttgart test track in a Mercedes 230 SL sports car, so enthralled that he refused to continue his tour of a nearby assembly plant. The products of Stuttgart's Daimler-Benz A.G. have proved irresistible not only to Hussein but to enough other kings and commoners to make Daimler Europe's third-ranked automaker and the Continent's biggest manufacturer of trucks and buses. Half the "big" cars-with engines larger than 1.7 liters-and half the trucks on German...
...long limousine that will cost as much as $16,000, and this month it will introduce a bus with "all the comforts of first-class air travel." The company is rushing work on a $75 million plant that will double Daimler's truck capacity. And Daimler-Benz General Director Walter Hitzinger, 56, met recently in Frankfurt with Volkswagen's Heinz Nordhoff to discuss an increase in the "cooperation" that began in October when VW paid $20 million to become the major partner in Daimler's Auto-Union subsidiary...
People to People. While Daimler-Benz is best known for its elegant Mercedes, the company's truck and bus sales account for 41% of revenues and seem to have the greatest potential for growth. Daimler produces twelve basic trucks in more than 100 different styles, including a highly successful utility vehicle with a science-fiction name and capabilities: the Unimog. This ungainly, versatile product is one of Daimler's biggest sellers; it can be used to cut roses, bore shafts, or climb 70° slopes, is the transportation for the first motorized west-to-east expedition across...
Last week France's sixth ranking auto company, Facel-Vega, went out of business. Meanwhile, the two largest German-owned auto companies, Volkswagen and Daimler-Benz, put through a partial merger. In an agreement that foreshadows further pooling of resources, Volkswagen anted up $20 million for half interest in Daimler-Benz's Auto-Union subsidiary...