Word: benzes
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...mission: to increase PAG's net income ninefold, from an estimated $250 million to $2.3 billion by 2006. Achieving that goal will be no lay-up. With the exception of Jaguar--up 12%--PAG's sales were anemic last year compared with those of BMW, Lexus and Mercedes-Benz, which sizzled with hot offerings. PAG's sales are up so far this year, but its British vehicles still lag in quality: in the most recent "initial quality" survey by J.D. Power and Associates, Jaguar ranked 19th, behind Chevrolet and Pontiac; and Land Rover, at 32nd, stood behind such econo...
...began co-opting the clergy into supporting its new consumer culture. By the mid-1980s, the economy was booming and people were working hard to pay for fancy cars, mobile phones and Versace clothes. Temptations also breached the temple gates. Some Buddhist leaders were now being chauffeured in Mercedes-Benz, wearing silk robes and soliciting fortunes in donations to build ever gaudier houses of worship. "The monkhood used to be a paradigm for society," says Sulak. "Now the monkhood mirrors society, with all its problems...
...Shaq spot is part of a boom in time-travel ads: luxury-car maker Mercedes-Benz has an ad with a cruising SL500, showing the evolution of the SL class through the decades; Pepsi also unveiled a similar Britney Spears ad during the Super Bowl. Ad experts say consumers like the idea of products that weather the times--it's the exception to the advertising rule that associates old with bad. In the post-9/11 era, that sentiment is growing stronger. "You're buying the same thing that someone bought in the '50s and '60s," says Breck Eisner...
...take out a panzer on a muddy Belgian field, but utterly incapable of breaking the 70 m.p.h. barrier without shuddering and shedding loose parts across Connecticut’s crowded highways. On this fateful day, however, I was driving my friend Sarah’s spanking new Mercedes-Benz, in which 50 mph feels like 20, and 70 like 40, and 95—well, you get the idea. I am used to gauging my speed based on the protestations of my automobile, in other words, and this treacherously well-built car let me down...
...Club has been separating gambling-crazy locals from their cash for 118 years. Yet most Special Administrative Region residents speak of the horse-racing monopoly not with resentment but with a hint of veneration. When toting up personal possessions signifying ascendance in Hong Kong society, along with the Mercedes-Benz and the house on the Peak goes a Jockey Club membership card. Access to the club's posh dining rooms and exclusive turfside suites is an honor generally reserved for the ?lite, the wealthy and the connected...