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...about 8,000 cars (the Hamilton plant is now turning out only 48 cars a day), and cars that did not sell well in the U.S. are not likely to improve their sales appeal by crossing the border. Studebaker will continue to be the American sales agent for Mercedes-Benz, which President Byers Burlingame and other top executives drive instead of Studebakers-to the astonishment of Detroit's brand-loyal executives...

Author: /time Magazine | Title: Autos: Now There Are Four | 12/20/1963 | See Source »

...postwar Germany, U.S. cars were derisively dubbed Strassen Kreuzer-street cruisers-because of their king size. Last week in Manhattan, Germany's Daimler-Benz showed off a new auto that is not just cruiser size but more like a battleship. Spanning 20½ ft. from stem to stern, The Grand Mercedes 600 is the world's longest auto. It is also one of the lowest: less than 5 ft. high, it has the low-slung lines of a dachshund. Boasting all the latest engineering innovations (disk brakes, adjustable pneumatic suspension system, fuel-injection 300-h.p. engine...

Author: /time Magazine | Title: Germany: The Magnificent Dachshund | 11/15/1963 | See Source »

...proudest thing Daimler-Benz has created since Walter Hitzinger, 55, took over two years ago as chairman of the vastly successful automaker (1962 sales: $900 million). Though the decision to build the 600 had been made earlier, Hitzinger sped it along in the belief that the company should resume its prewar practice of producing an "ultraprestige" auto for nobles and moguls. Production will not begin in earnest until next summer, but Daimler-Benz already has orders for more than...

Author: /time Magazine | Title: Germany: The Magnificent Dachshund | 11/15/1963 | See Source »

...plenty of cash. With an unerring sixth sense for economic trends, he resisted advice to concentrate all he had in steel, decided that most growth would be in autos, chemicals and paper, and set out to pyramid his holdings in each field. He bought 40% control of prestigious Daimler-Benz (Mercedes) to form a solid auto base, got a small car to sell by adding the struggling Auto Union. In an age of business managers, Flick is still an imperious and self-confident tycoon. "One must have an eye for how much a plant is worth," he says. "I fancy...

Author: /time Magazine | Title: West Germany: Flick's Fortunes | 7/26/1963 | See Source »

...avoids all small talk, turns out a prodigious amount of work each day at the 100-man headquarters of his holding company on two rented floors in Düsseldorf. He is frequently on the phone to such key managers as Walter Hitzinger of Daimler-Benz, constantly amazes them with his grasp of intricate details...

Author: /time Magazine | Title: West Germany: Flick's Fortunes | 7/26/1963 | See Source »

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