Word: berettas
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Dates: during 1980-1989
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...biggest vote you make is not on Election Day but when you buy a car, as I just did. A new Mercedes? For the West German economy, 60,000 votes. A new Infiniti? For Japan, 40,000 votes. A new Chevy Beretta? For Detroit...
General Motors' popular Chevrolet Beretta sports coupe is as hot as a pistol. In fact, it even has the same name as a pistol. GM denies any connection to the famed brand of Italian guns favored by both the fictitious James Bond and the very real U.S. Army. But last week Italy's Fabbrica d'Armi P. Beretta of Brescia fired off a $250 million suit against GM in Manhattan, charging that the automaker was guilty of trademark infraction and unfair competition...
...Beretta traces its name to the 16th century, when the company dealt in crossbows. After the four-wheel Beretta was announced in 1986, the Italian firm negotiated with GM for two years in a fruitless effort to get the car's name changed. GM, which plans to contest the suit, insists the name is derived from various former products, including a version of the Chevy Camaro called the Berlinetta that was sold from...
...showed some flair with its popular Chevrolet Beretta and Corsica compacts introduced last year. Now the company is gambling $5 billion to gear up its new GM-10 cars for the more profitable midsize market. These front- wheel-drive coupe models of the Buick Regal, Pontiac Grand Prix and Oldsmobile Cutlass (a Chevrolet model is due next year) replace rear-wheel- drive versions. GM engineers have given each of the cars its own distinctive body lines...
...buyers who have complained in recent years that certain classes of mid-size GM cars -- for example, the Chevrolet Celebrity, Pontiac 6000, Buick Century and Oldsmobile Cutlass Ciera -- have tended to look as though they were made by the same cookie cutter. The first major departure will be the Beretta and Corsica, followed in the fall of 1987 by a line of intermediate-size autos, designated the W-body cars in keeping with Detroit's penchant for alphabetic code names. GM allotted nearly $7 billion, its largest development budget ever, to create the front-wheel-drive W-body models. While...