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There are lots of sounds you might associate with Beretta firearms: the rhythmic pop-pop of pistol fire at a police range, the boom of a hunter's single shotgun blast, the crack of steel on steel as a movie hero slams home a magazine. But in an airy second-floor studio here at the headquarters of the world's oldest firearms manufacturer, in the iron-rich alpine foothills of Gardone Val Trompia, Italy, there's another, more delicate sound: the staccato tapping of engravers adding the tiny finishing touches to the company's custom-made shotguns. And we mean...

Author: /time Magazine | Title: Shotguns As Art | 11/25/2002 | See Source »

...singer Madonna spent about $100,000 last year on a matching pair of custom Beretta SO9 over-and-unders for her husband. In the past two years, despite the global recession, Beretta Holding reports a 15% increase in sales of such "premium grade" guns. The company earns most of its profits from mass-produced weapons such as military handguns, but its annual premium-grade sales of $30 million represent 8% of its revenues and more than one-third of that worldwide market. (Beretta doesn't disclose how many guns it sells...

Author: /time Magazine | Title: Shotguns As Art | 11/25/2002 | See Source »

...photo and sends out energy to protect him. She draws Sanskrit symbols in the air and puts out telepathic lines to her son. Then she knows he's all right. But the reiki alone doesn't work for her. On her hip, she carries a small .22-cal. Beretta pistol in a black holster. There's a spare clip of tiny bronze bullets with copper tips in her handbag...

Author: /time Magazine | Title: When The War Hits Home | 4/29/2002 | See Source »

...this particular outing, each lane of the range was devoted to a different gun rented from the range by the gun club. The day’s gun offerings included a 9mm Beretta, a 9mm Glock, a .45 automatic, a .44 magnum, a .38 special, a Ruger 9mm carbine, an HK-MP5 (a big-ass machine gun à la Rambo) and a Benelli 12-gauge shotgun, which the range owner, Jim McLoud, reports is popular among law enforcement officers because “that’s what it’s good...

Author: By Peter L. Hopkins, CRIMSON STAFF WRITER | Title: Gunning for a Good Time | 2/28/2002 | See Source »

...fanatic, Rivas named his dogs Ruger and Beretta. His previous robberies exhibited the meticulous planning expected of a sometime engineering student at the University of Texas in El Paso. Rivas would use disguises and lies to gain entrance to stores, often posing as a security guard or a store employee. Until the murder of the policeman last month, he never resorted to bloodshed--just psychological violence. Rivas would tell store employees, for example, that he knew their car licenses and could track them down if they gave the police too much information...

Author: /time Magazine | Title: Who's The Scariest Of The Connally Seven? | 1/22/2001 | See Source »

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