Word: bergdolt
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Dates: during 1965-1965
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...expectant mothers to a heady 6% brew so nourishing that Bavarian monks in the past drank it to supplement their meager diets during Lenten fasts. The company emphasizes beer's importance by giving each adult worker 68 free bottles weekly. Like his employees, duel-scarred General Director Bernhard Bergdolt, 56, every morning has a 9:30 a.m. "second breakfast" of bread, sausage and the lion's brew...
Something for Christmas. Half of Bergdolt's exports go to the U.S., where Löwenbräu is the largest seller among 80 imported beers (having overtaken Heineken in 1963), though the imports together represent less than 1% of all U.S. beer sales. Surveys show that the U.S. Löwenbräu drinker is mainly a city executive earning more than $10,000. "We won't change the Scotch drinker," says Importer Dieter Holterbosch, "but we want him to choose Löwenbräu when he has a beer." As one way to persuade...
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