Word: bergdorfs
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RICH GIRLS (MTV). In this so-called reality show, Ally Hilfiger, daughter of Tommy, and her pal Jamie Gleicher travel to lots of beautiful locales (Paris, Mustique, Nantucket), shop together at Saks and Bergdorf Goodman, and giggle about their closets, which are stuffed with a million bucks worth of clothing. Isn't life wonderful? Whatever. Fashion forecast: plastic (Visa, Amex) fantastic...
Ignoring my budget (as I would never do for myself), I hit the upscale shops on Manhattan's Upper East Side. Barneys, Brooks Brothers and Saks were a bust--nothing formal in Conor's size. Bergdorf's Best & Co. shop had lovely seersucker suits and Peter Pan--collared shirts, but the point was to dress my son, not humiliate him. And Gucci's $2,000 jade green silk bomber jacket would have clashed with my lavender bridesmaid's dress...
...Djinn (Pantheon), Gini Alhadeff, former features editor at Elle, portrays a fashion sovereign who resembles Giorgio Armani, once her boss. In Full Bloom (Dutton), Caroline Hwang, a former editor at Glamour, tells the story of a Korean-American woman climbing the fashion-magazine ladder. And there's another--Bergdorf Blondes (Miramax), by Plum Sykes, a Vogue editor. Leaks at Conde Nast? There's an absolute flood...
...help, starting a website at which they beg total strangers to fund their cause. Internet panhandling got national attention last June, when Karyn Bosnak, an out-of-work TV executive who had racked up $20,000 in credit-card debt, posted the site savekaryn.com to help pay off her Bergdorf's, Prada and Gucci bills. "Nothing is really in it for you," she wrote. "But I do believe ... if you help me, then someday someone might help you." It worked. Spurred by stories on the Today show and elsewhere, Web surfers sent Bosnak checks, credit-card numbers and cash...
...with a discreet label, no advertising and a monthly production limited to 100,000 pairs. Then there are dozens of little labels: Miss Sixty, Juicy Jeans, Paper Denim. "It's a wild thing from a fashion standpoint to keep up with this," says Robert Burke, senior fashion director at Bergdorf Goodman. "Consumers move on with these brands very quickly. It's become a huge business for everyone...