Word: berger
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...honestly, what should be expected from a movie that had its genesis with a single line on Sex and the City? When Carrie's boyfriend Berger said those six words to Miranda, he liberated her from the expectation that her prospective lover would ever call again. Sex and the City writers Greg Behrendt and Liz Tuccillo then huffed and puffed them into a book-length instructional manual for women. After it became a best seller, there was really no choice but to make it into a movie. It was either that, a line of beauty products or a new religion...
...People forced to economize by forgoing outings to restaurants will visit McDonald's to compensate, while lower-income people already frequenting McDonald's will tend to choose cheaper menu options there rather than giving it up," says Raphael Berger, deputy director of the consumer division at France's Research Center for the Study and Observation of Living Conditions in Paris. "McDonald's has successfully marketed itself as a festive and affordable dining option to young and less-affluent people. That is now starting to spread to other segments as people in most socioeconomic categories feel less affluent...
...financial pinch isn't the only reason McDonald's is winning fans in Europe - and in standoffish France in particular. According to Berger, after laboring for years in France with the greasy-spoon label imposed by detractors (as le mal bouffe, or junk food), the company has of late made very determined and demonstrative efforts to adapt menus, tailor to hygiene sensibilities and communicate with clients on dietary and nutritional questions that have long dogged its food. "It has introduced salads, begun using certain traditional French cheeses on burgers and told clients, 'Our food is good food...
...wouldn't the billion-dollar expansion drive of McDonald's suggest that the company is seeking to lure more time- and cash-strapped European clients as frequent diners? If so, Berger says the objective may well prove elusive - at least among continental Europeans. "People will make concessions to time pressures when necessary for convenience's sake, but will often reserve evening and weekend meals for quality, sit-down, often homemade food," he says. "The British are a bit different in that regard - which may be why the U.K. seems to be a particularly strong market for McDonald...
...future solvency in the trust fund and also benefit unemployed workers. “One thing that could increase the long-term stability of a system is to increase the wage base on which unemployment taxes are calculated, and to index that to inflation,” said Noah Berger, the executive director of the Massachusetts Budget and Policy Center. The state currently taxes up to $14,000 of employee income. Margaret Monsell, an attorney at the Massachusetts Law Reform Institute, voiced similar suggestions. “There’s some kind of tension between the amount of taxes...