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...During this festive winter season," TV Announcer Henri Bergeron told Montrealers, with a pause-that-refreshes smile, "Drink good Coca-Cola. Why don't you share one with me now?" Bergeron, the town's top announcer, toasted his vast audience, took a long, deep draught from the glass, choked. He gasped. He coughed. Finally he managed to rasp: "If you want it in quantity, here's the large economy bottle...

Author: /time Magazine | Title: Television: Coke Choke | 2/17/1958 | See Source »

Montreal viewers were delighted, bombarded the station with scores of phone calls. Sample: "I've been watching that live commercial for months just waiting for something like that to happen. It was a rare moment." Perhaps too rare for Bergeron, who was worried about his sponsor. Said he: "I only hope the Coca-Cola people find it as funny...

Author: /time Magazine | Title: Television: Coke Choke | 2/17/1958 | See Source »

...crash victims, Leo Bergeron and Samuel Wright, injured in Tuesday night's accident, are in the Massachusetts General Hospital with minor fractures. Hospital authorities report that they are in "fair" condition...

Author: NO WRITER ATTRIBUTED | Title: Two in Crash Alive | 4/24/1952 | See Source »

Both were taken to Massachusetts General Hospital in extremely serious condition. One was unidentified; the other was identified as Leo Bergeron, 21, of South Boston...

Author: NO WRITER ATTRIBUTED | Title: Two Men, Stolen Car Crash Near Leverett In Chase With Police | 4/23/1952 | See Source »

...fitting climax to the steadily increasing popularity of French films in America, M. Bergeron, Boston consul, will decorate Mrs. E. K. Rand, chairman of the French Talking Films Committee, in the Institute of Geographical Exploration at 8.50 o'clock tonight...

Author: NO WRITER ATTRIBUTED | Title: Mrs. E. K. Rand Receives Decoration Established By Napoleon at French Films Ceremony Tonight | 11/21/1935 | See Source »

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