Word: berghe
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Dates: during 1960-1969
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...month, when a splashy advertising campaign urged Dutchmen to "taste the improvement" in their favorite spread, thousands of housewives obediently followed directions. Most of them agreed that there was indeed something different about the new version of their old friend Planta, the good-eating margarine made by Van den Bergh's & Jurgens' N.V., a subsidiary of the vast Dutch-British Unilever combine. In no time at all, the new Planta* was outselling the old, "unimproved" Planta, which had previously accounted for an estimated 13% of The Netherlands' margarine production...
...with this evidence by the Ministry of Social Affairs, Planta's manufacturers last week admitted that the cause of the rash might well be the "better" Planta's chief new ingredient: a chemical emulsifier intended to cut down frying-pan spatter and improve taste. Hastily, Van den Bergh's & Jurgens' tried to recall the estimated 5,000,000 packages that had been distnouted to Unilever's 40,000 retail stores, took ads in 160 Dutch papers telling housewives that they could exchange their improved Planta for the old kind. The ads, signed simply, "the manufacturer...