Word: bergin
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Dates: during 1980-1989
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Americans can now choose from an astonishing 235 brands, compared with 152 only seven years ago. "I worry about the consumer being overwhelmed by the selection," says Joseph Doyle, an analyst with the Wall Street firm of Smith Barney, Harris Upham & Co. Notes John Bergin, president of the McCann-Erickson/USA advertising agency, with tongue firmly planted in cheek: "We certainly are quenching the thirst needs of Americans...
...Harvard. My Yale, especially for a current student at one of the two. Chief among them are the illuminating contrasts it provides: between two different experiences at the same university, and also between one campus and the other. Benjamin Spock (of Baby and Child Care fame) and Thomas Bergin, now a Yale Italian professor, both went to Yale in the class of '25, and both write vividly of being outcasts from a rock-ribbed social structure that bestowed status upon athletes and club-members alone. Spock overcame his loneliness by becoming a hard-working crew star (and eventually feels guilty...
...Bergin, on the other hand, suffers from the familiar tendency of hostages to fall in love with their captors. He writes: "If the football captain never spoke to me (why should he?), that did not prevent me from cheering madly for him in the Bowl." And with astonishing sympathy, he concludes...
...lying in the bushes with his left leg severed at the shin and about ten feet away from him." Bergin said, adding that "his right leg was broken above the ankle and his right foot was partially amputated...
...think he lost the right foot, too," Bergin added...