Word: berland
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Dates: during 1990-1999
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From mid-May through June 1, just a few weeks after the Littleton, Colo., shootings, New York-based pollsters Penn, Schoen & Berland Assoc. sat down with 1,172 kids, ages 6 to 14, in 25 U.S. cities. The poll was conducted for Nickelodeon, the children's TV channel, and TIME. Kids from a sample weighted to match U.S. demographics were interviewed one-on-one and without their parents in a venue where most feel at ease: a shopping mall. Pollsters also interviewed 397 parents...