Word: berlin
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Renovation of Berlin's Brandenburg Gate began in November, but the ugly scaffolding that usually surrounds such a building site is nowhere to be seen. Instead, the city's 18th century landmark has been swathed in a series of gigantic posters promoting Deutsche Telekom. The wrapping of construction scaffolding in mammoth ad posters is just one example of "ambient media," a fast-growing marketing genre that's finding new places to advertise in the Old World...
...some detractors say, it's the most extensive flea market in human history, covering most of the planet's surface and many centuries of our past. Our collective memories are inventoried here, albeit briefly. A quick search reveals current auctions for an ancient Roman coin, a chunk of the Berlin Wall and a Florida voting machine. They won't stay there for long. Items on eBay move at the speed of humanity. We may not be flying to the moon in 2001, but with eBay's help we're constructing something much more meaningful to the average ape-descendant...
...that you believe not only in the company but especially in yourself." And so many are abandoning the corporate track altogether. Eide Dücker, 32, a former sales manager at Hugo Boss, is now trying to raise $2.5 million to open an indoor rock-climbing center in Berlin. "I didn't want to deal with office politics and be dependent on people who are not necessarily competent," he says. "When I work, it's part of my life. I don't want just something that gives me a salary...
Ever since June 1999, when Ilka Schröder was elected to the European Parliament for Germany's environmentalist Greens, the junior partner in Berlin's governing center-left coalition, the pugnacious economics student has been the terror of the Brussels assembly with her provocative political demands and vitriolic verbal attacks...
...Schröder's credo is "politics should be all about putting the finger on the sore spot," even if that means antagonizing your friends. Since the youngster from Berlin, like many of her party's rank and file, is an uncompromising conservationist and anti-militarist, the first target of her criticism has not been the political opposition but the top brass of her own party, whom she feels have betrayed the ideals of the past. "Green politics no longer has anything in common with the original platform," she complains...