Word: berlitz
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Dates: during 1960-1969
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From stage and screen, printed page and folk-rock jukeboxes, society is bombarded with coital themes. Writers bandy four-letter words as if they had just completed a deep-immersion Berlitz course in Anglo-Saxon. In urban America, at least, the total taboos of yesteryear have become not only acceptable but, in many circles, fashionable musts as well. As Dr. William Masters (Human Sexual Response) has suggested, "The '60s will be called the decade of orgasmic preoccupation...
There is too much material to assimilate. In Lamont fellow sufferers walk over to each other's stalls and speak quietly of how their minds have stopped working. The psychology is similar to the famous Berlitz method. One's resistance must be broken down before one can take...
CHARLES F. BERLITZ...
...Berlitz Publications...
...players from 13 countries. Which creates still another problem: language. On the theory that "Pass me the ball!" in Spanish just might be fighting words in Swahili, most National League teams have adopted English as their "official" language, and the Pittsburgh Phantoms have temporarily farmed out their players to Berlitz...