Word: berlitz
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...tres & Pátissiers. After their marriage, Julia delved into cookbooks and made rapid progress, but it was not until Paul was transferred to Paris with USIS that the Julia of today burst into full bloom. Having polished up her college French with two Berlitz lessons a day, she decided to master French cooking, enrolled in the six-month Cordon Bleu course along with twelve G.I.s. "Some of the boys weren't very serious," says Julia. "Those of us who were could get the chefs full attention...
...weeks ago, Hagel made another foray into what he describes as the field of "lifetime continuing education." For about $5,000,000, Crowell Collier bought the famed Berlitz Schools of Languages, and Berlitz Publications, Inc. Berlitz, which offers courses in 46 languages, is the innovator of a "total immersion" teaching technique that drowns a student with 13 hours a day of lessons, even at mealtimes. American firms are sending more and more of their men to Berlitz before sending them overseas, and now provide 40% of the firm's business, which last year amounted to a tidy...
What bounces higher than a bad check, picks up English faster than a Berlitz student, and drags kids away from the dinner table quicker than Soupy Sales? Super Ball, America's newest plaything...
...Berlitz, students are totally immersed in the language from the moment they enter class. No English is spoken, and students are assigned native pseudonyms by which they are known throughout the course. Starting first with the mastery of sound, they mimic every word of their instructors-most of them natives of the country whose language they teach. Gradually, students move up from sounds to basic grammar to sentences to conversation and writing. To supplement class work, they have textbooks written by Monterey's 381-man faculty, individual tape recorders, closed-circuit television films in the institute's elaborate...
Speak No English. Whether the learners are businessmen or Peace Corps volunteers, Berlitz teaches by what it calls The Method. The system was devised by Charles Berlitz's mustachioed grandfather, Maximilian, who came out of the Black Forest 85 years ago to start a language business in Providence, went on to engage such temporary teachers as Leon Trotsky and James Joyce. Using The Method, native-born instructors today speak in class only the language they teach, forbid English, repeat constantly, and guide befuddled beginners with props and pictures. Nelson Rockefeller learned his Spanish that way, and Douglas Dillon perfected...