Word: berlitz
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...businessmen are learning that money talks better overseas if it speaks the local language. The man who has done the most to teach them that fact of life-and the languages-is President Robert Strumpen-Darrie, 51, of Berlitz Schools of America. Berlitz has profited greatly from the expansion of U.S. companies abroad; since 1952, the number of executives taking company-paid language courses at Berlitz has jumped from 300 to 3,500. And President Strumpen-Darrie is convinced that every syllable is worth its rather high cost. "We have found," he says, "that an executive who speaks the language...
Welcome for Wives. Last week circuit-riding Berlitz instructors were teaching Japanese in Chicago to employees of Caterpillar Tractor, Spanish and German in Moline to officials of John Deere, and French in Wilmington to executives of Du Pont. U.S. Steel sends large groups of executives to Berlitz to determine which ones can learn Spanish fastest, later selects some of them for assignment to Venezuela. Corporation wives are almost always included in the various courses; companies have found that wives who are left speechless abroad soon start clamoring for a costly transfer back home...
With U.S. businessmen buying and selling in increasingly remote parts of the world, Berlitz now teaches 46 living languages from Afrikaans to Urdu. President Strumpen-Darrie (who gets by in half a dozen languages) and 48-year-old Vice President Charles Berlitz (15 languages fluently, another 15 passably) insist that non-European tongues are usually no tougher than European ones, and that almost anyone can gain a rough working knowledge after 30 hours of instruction and a good fluency (a 3,000-word vocabulary) after 120 hours. The price: $3 for group lessons, $6 for individual sessions. For Berlitz, this...
...Berlitz & Button-Downs. Some U.S. businessmen, of course, have been looking abroad for quite some time: Coca-Cola, Caterpillar Tractor, National Cash Register and Colgate-Palmolive get 40% or more of their sales abroad, and their trademarks are as recognizable abroad as at home. The armies of American executives who became global commuters in 1962 helped to increase the volume of international air travel by 20%. From Scotland to Singapore, the button-down collar was as familiar a symbol of the footloose businessman as the carpetbag in the Reconstruction South. To welcome the new invaders, the Banco di Roma issued...
...Notorious Landlady. "Oyme jus' the parlor mide," says Kim Novak in her best Berlitz cockney. "Are you a sleep-in maid?" asks arch Jack Lemmon, with his eyes doing the twist. "Coo, yew Yanks do kum raht aout wiv it, don't yew?" wuffles the new Eliza Doolittle. "Well, most of it, anyway," says Lemmon, a film comedian who knows how to throw away a line before it deserts...