Word: berlitz
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Good Neighbor Wallace stepped to the microphone, spoke in the unhesitating Spanish he learned at Washington's Berlitz School and at Spanish-practice luncheons with Washington cronies. "These two nations," said he, "are next-door neighbors and good neighbors, and we have joined hands in the great fight of the United Nations to keep the world free...
...Berlitz Schools (languages) have had a 60% enrollment increase in Spanish. French, which was 50% of Berlitz pre-war business, is now only...
Most sensitive U. S. linguistic barometer is the Berlitz School of Languages, which runs schools in nine big cities. It is patronized mostly by tourists, businessmen with foreign connections, U. S. military and diplomatic attaches, claims that it can teach a student to speak a foreign language passably in about 100 lessons, in as few as ten weeks. Last week Berlitz reported that since war's outbreak last fall, business has boomed. Berlitz schools today have a record enrollment of 11,251, next fortnight will open new branches in three more cities...
Significant were the Berlitz figures on specific languages people wanted to study. Biggest decline was in the demand for German: only one-fourth as many students as before the war. Enrollments in French and Italian were down to one-half. But students of Spanish had multiplied twelve-fold, today number 7,000 of the 11,251 total enrollment. Among them: Nelson Aldrich Rockefeller, last week appointed coordinator of U. S. commercial and cultural relations with South America...
...Jours Heureux, a play to be given soon by L'Alliance Frncaise. And from every corner, from each table, from almost every double-chinned throat came the meticulous machine-gun syllables of France. There was good and bad French, Parisian and Cambridge French, plus a minor torrent of Berlitz, Quebec, Linguaphone, Minneapolis, and Sornbonne French. Ah, thought Vag, just like those immortal days in Paris--he heard a particularly grating bit of Brooklynese patois and corrected himself-or rather those hours at the American Express office. Altogether, he felt sure that La Marseillaise should have been heard faintly...