Word: berman
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...account for 30% of the economy. Major corporations like Pepsico, K Mart and J.C. Penney are going all out to win over free-spending ethnic consumers, recruiting minority marketing experts who speak each group's language and know their customs. "This is the era of ethnic marketing," says Gary Berman, president of Market Segment Research, a consumer specialist in Coral Gables, Florida. "Mass marketing worked when America was a cultural melting pot. But now you need a different message to suit the taste of each group...
...None of this would be happening," observes Market Segment's Gary Berman, "if corporate America wasn't making money." There may be some truth to that. Many of the same companies that are successful as ethnic marketers are having trouble resolving those nagging problems posed by multiculturalism in their own workplace. Most corporations are adopting some form of diversity training to ease worker tensions brought about by the greater ethnic mix, while others are insisting that their employees be at least conversant in English. It's a good bet that such tensions on the job will get solved when...
...Soka development proposed is opposed by every environmental group in California, by the U.S. National Park Service and Bruce Babbitt, by the Santa Monica Mountains Conservancy, and by US Congress members like Anthony Beilenson, Howard Berman and Henry Waxman. Your story made no mention of this opposition...
...progresses through the text, it becomes clear that Berman has a different agenda than the simple usurpation of egregious male hegemony. Rather than straighfowardly singing the virtues of dog, this book actually structured according to any unexpected dialectic. It ends with the not-so-revolutionary preposition that it is, in fact, men who are better than dogs, if only because Holiday Inns accept them (i.e. men are easier to have sex with...
...Berman's work has its place in a long andperhaps wearisome subgenre of cartoon books aboutpets. I remember fondly, for instance--I'veforgotten the author--the relatively recent workEverything I Needed to Know I Learned From MyCat. But maybe I am too quick to reveal mypreferences. This book has the winningillustrations of its type; they might amuse ornauseate you. The book is good for a quickflip-through in Wordsworth, or perhaps as a giftfor a certain kind of disaffected female friend