Word: bermudas
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Last year the coral-pink prettiness of the Bermuda Islands attracted 79,856 visitors. Of these, well over 90% were Americans, but only 1,088 tourists sailed there on U. S. ships. Early this year, in an attempt to divert U. S. tourist dollars into U. S. pockets, Eastern Steamship Lines decided to run the steamer Acadia (cruise capacity 400) on a weekly schedule to Bermuda, competing chiefly with the British-owned Furness Bermuda Line...
...where the piers are owned by the St. George Corporation. Hitch there was that there was only one hotel, the St. George, which is so regularly patronized that it never needs to advertise. Obvious solution lay in the ship-hotel idea, used successfully for years by cruise ships in Bermuda, but not by regularly scheduled steamers...
Last March, to the alluring slogan "Your Ship Is Your Hotel," the Acadia began sailing into St. George, tying up, and keeping house for its passengers. For small-budget vacationists this was just the ticket, and Eastern's idea clicked profitably. Island innkeepers, as well as Furness Bermuda, which controls three hotels, were alarmed. They could easily imagine Bermuda harbors dotted with ship-hotels, the inns covered with cobwebs. Last June they had a bill introduced in Bermuda's Legislature barring ship-hotels from St. George and Hamilton harbors. But when the Governor-General, Lieut.-General Sir Reginald...
...hotels ashore really felt the pinch. At a session of the Legislature, a new bill was offered. It mentioned no U. S. shipping line, carefully exempted "transit passenger ships" (cruise ships), and, as a loophole in case of protests* placed a power of exemption in the hands of the Bermuda Trade Development Board. Last week in Bermuda's Legislature, over protests from St. George merchants, this bill became a law, subject to approval of the British Colonial Office. Same day the law was passed, Furness Bermuda suavely announced abandonment of its expedient ship-hotel policy...
Last week James's youngest brother, John Roosevelt, home from honeymooning in Bermuda, was promised a job "at the bottom" ($18 per week) in Wm. Filene's Sons department store in Boston...