Word: bernadino
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Dates: during 1950-1959
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Nibbled to Death. Many fast-growing papers, such as California's San Bernadino Sun and Telegram (combined circ. 58,076), which cover the biggest county in the U.S.. fence metropolitan competitors with networks of string correspondents, special editions for local communities, one of the city-slick Sunday magazines. Says the publisher of a small-city Midwestern chain: "You have to be the plus paper." Through such tactics, Michigan's middlesized dailies have pared more than 100,000 Sunday circulation from Hearst's Detroit Times. Laments a metropolitan newspaper executive in Atlanta: "We're being nibbled...