Word: bernard
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Most newsletters start life as giveaways, begin charging readers only after they are hooked. But even if the giveaways are not counted, the list is impressive-and endless in its variety. Bernard P. Gallagher, a Manhattan magazine broker, prints the Gallagher Report, a medley of information and misinformation on magazine publishing that claims 5,500 subscribers at $12 a year. Aviation Daily, which is airmailed (naturally) to 75% of its subscribers, manages an 80% renewal rate despite one of the loftiest price tags in the profession: $220 a year. Recently, Arun Kumar Chhabra came to the U.S. from India, started...
Copied widely, Kiplinger's letters and their imitators have set into a mold that combines forecast of trends with bite-size gobbets of news chopped to fit the busy businessman's crowded schedule. "Kiplinger does for the executive," says Bernard Gallagher, "what the Reader's Digest does for the peasant." Much newsletter forecasting is done in the vague language of fortunetellers, and no newsletter turns out the double-edged style, the wise guess that can be read both ways, more assiduously than Kiplinger's Washington Letter...
Misalliance, by George Bernard Shaw. A happy tour de farce, written in 1910, in which G.B.S. changes his ideas every quarter-hour, and the ideas seem scarcely older, even after a half-century...
...Life, by Bernard Malamud. The author, known as a skilled allegorist for his previous novels (The Natural, The Assistant), is less successful as a writer of realistic fiction, but this novel of an Eastern intellectual's losing battle with the muscular positivism of a Western land college is nevertheless notable for its tender, Chekhovian quality...
...basic problem facing the CCA is thus a surplus of good candidates. It is possible that Belin might unseat Mrs. Wheeler, since the strength of both will probably reside in approximately the same neighborhood. Another potential threat to the CCA is Bernard Goldberg, who ran and lost as a CCA endorsed candidate in the last election. Deliberately campaigning as a non-CCA candidate, Goldberg still retains fairly strong support in some CCA areas...