Word: bernardini
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Dates: during 1960-1969
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...Managerial skills are lacking. "Here we have brilliant individuals and almost never brilliant organizations," says Italian Physicist Massimo Bernardini. U.S.-style teamwork between research, production and financial men remains the exception-and Europeans still have a lot to learn about advertising and marketing too. Anthony Wedgwood Benn, Britain's Minister of Technology, lists "seven new deadly sins" afflicting the British economy, among them "industrial amateurism" and "status hunting." Habitually, corporations pick top managers and directors not for ambition, skill or diligence but for their social qualifications. This sin of amateurism is certainly not confined to Britain...