Word: bernardinos
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...Bernardino, Calif...
...Vatican bobbled the dialectic ball again. That the staid St. Bernardino of Siena should be the patron saint of advertisers [Feb. 4] and bandied about by the mass-media Babbitts is unforgivable. Our blatant and vulgar advertising is the one crack in our picture window that anti-Americans point to as our literary output. Madison Avenue's grey flannel mouthings could never wear Bernardino's hair shirt...
...your article on St. Bernardino, why didn't you consider the title "Saint in the Grey Flannel Habit...
Advertising men with Trendex troubles, placement problems or sagging sales now have somebody up there who likes them; the Vatican last week named St. Bernardino of Siena as patron saint of advertisers...
...Bernardino filled the bill. Born to the noble Sienese family of the Albizeschi in 1380, he was ordained a priest in the Franciscans of the Strict Observance at 24, spent 30 years inspiring crowds all over Italy with his oratory. His dynamic and holy hard sell frequently persuaded gamblers to throw away their dice and tear up their cards. Famed for his preaching, St. Bernardino nevertheless re fused three bishoprics; such modesty, one Vatican monsignor slyly suggested last week, especially recommended him to advertisers. Another fact might recommend him even more warmly. Once, when a playing-card maker complained that...