Word: bernarr
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Tell me about the club's founder, Bernarr McFadden, and his belief that this activity improved stamina, immunity and even virility...
Closing out our portfolio of publishers: health nut Bernarr Macfadden (1868-1955), who used his first magazine, Physical Culture, as a vehicle for promulgating his views on carrot eating, cold-water bathing and frequent, vigorous sex. (He was for all three.) Largely for his fulminations on the last, his racy tabloid, the New York Evening Graphic, which specialized in covering violence and sex, became known as the "PornoGraphic." His legacy is with us even now: it was Macfadden who invented the "composograph" or composite photo, in which the heads of real people in the news are superimposed on the bodies...
...Bernarr ("Body Beautiful") Macfadden, still full of beans at 77, hired Manhattan's Carnegie Hall to get a few things off his manly chest. Before a healthy audience of some 2,000, he flailed clerical prudery, and plumped for the healthy life and for good clean sex ("The sexes were never made to be separated"). The white-maned publisher, clad in suit and shoes to match, did push-ups and headstands (calculated to prolong life from ten to 25 years), warned women: "Beauty must be associated with a good digestion...
...some advantages to eating properly. Septuagenarian Gayelord Hauser, who has been writing about health for almost 50 years, is still going strong. In fact, a number of such experts have proved durable. Carleton Fredericks, 62, still has a following as does Jonnie Lee MacFadden, widow of Physical Culturist Bernarr MacFadden...
...nearly as good as his word. From seed, the Mirror bloomed in two weeks. It was a frank imitation of Captain Joseph Patterson's five-year-old Daily News, the U.S.'s first successful tabloid. But hardly had one copycat arisen when there was another: Bernarr Macfadden's Evening Graphic, a meretricious tabloid compounded of "composographs"-faked photographs, mostly of undraped women-and juicy crime...