Word: bernarr
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Dates: during 1920-1929
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...stench of Bernarr Macfadden's published dejecta rises from twelve magazines and three newspapers. The magazines-Physical Culture, Dream World, True Stories, True Experiences, True Romances, National Pictorial Monthly, Movie Weekly, and the like-have a total circulation, he claims, of 5,000,000 copies. The New York Graphic, the worst of his papers in morals, is the best in circulation (360,596 daily). He has become a potent force in U. S. subculture...
...educated, barely literate mass-chiefly women-"who yearn for the better things in life"; and the "better things" that he gives them examples of are physical well being and stories of love and sin. The office girl on the street car, nuzzling into his current magazines sees photographs of Bernarr Macfadden, her physical pastor, wearing only a skimpy breechclout, his chest hairless. He is illustrating "How I keep fit at Fifty-Eight." Yet pictures of girls predominate in the periodicals. A favorite female pose is the sway-back with the mons veneris thrown forward. An advertisement by the Ancient...
...learn things for myself- feel 'em out." He did some news- gathering, but small jobs, quite simply, did not appeal to him. He sold and wrote advertising as an executive for the Boston Store, then for Bloomingdale's in Manhattan. When Editor Bernarr ("Body Love") Macfadden started the Daily Graphic, Mr. Cohen promoted the circulation, most successfully, for nearly two years. Then, without any of the usual short-story apprenticeship, he wrote this full length novel, which will be definitely important if it leads to further study of the Pardways, as now planned. Lester Cohen's father...
Last week, Bernarr ("Body-Love") Macfadden celebrated the second anniversary of his Evening Graphic, Manhattan's most pornographic sheetlet, with "a frank talk" to his readers. He had previously circulated among his readers a questionnaire. Their response had pleased him. Said he in the full-page advertisement...
...Potent offspring of the Chicago Tribune in the realm of Manhattan gum-chewers' sheetlets. Bernarr does not even mention Mr. Hearst's Daily Mirror (also pornographic) in his roster of morning papers- the apparent implication being that such a sheet is beneath the intellect of Evening Graphic readers...