Word: bernarr
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Dates: during 1920-1929
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Millionaire Bernarr Macfadden, publisher of twelve magazines? and of the New York Evening Graphic, gum-chewers' supreme-de-fruit, watches as a zoo-man watches his charges that hydra-headed amphibian, the Public. He knows the meat upon which this beast and upon which he, Macfadden, may grow great together. Hence, when he saw people everywhere, in lowly hovels, in the great homes which he himself frequents, racking their brains over small squares of paper charted in black and white squares which gaped to be filled in, horizontally and vertically, with words of Egyptian, European and native derivation...
...whittle away proud flesh, so the American Medical Association has whetted the policy of Hygeia, its monthly instrument for the interpretation of modern medicine to the lay public, and begun whittling at an unhealthy protuberance in the publishing field, namely, Physical Culture, a monthly magazine published by one Bernarr Macfadden (TIME, June 4, 1923; July 14, Sept. 22). The November issue of Hygeia carried "the first of a series of articles . . . discussing the manner in which the hope of relief from suffering and disease is exploited by the promoters of peculiar cults and fads...
...Editorially, Physical Culture is devoted to fantastic and bizarre fads and the exploitation of Bernarr Macfadden. Every issue reeks with sex appeal. The Detroit Saturday Night has described Macfadden as 'the bare torso king and the description is apropos...
...issue of July 14, TIME described in some detail the July number of Physical Culture Magazine, spoke of Editor Bernarr Macfadden as "the Nation's best-known body-worshipper," possessed of an apostolic zeal for "cultured" pictures, "frank statements," "plain advice...
...appears that Physical Culture and Editor Macfadden are not without friends. Writes a citizen of Washington, D. C.: "On page 24 of your issue of July 14, there is an article about Bernarr Macfadden that is very unfair. . . . He has millions of followers in the country...