Word: bernarr
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Dates: during 1920-1929
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Thus, with the frank grin of a degenerate, did the most abnormal sheet in U. S. journalism, Publisher Bernarr ("BodyLove") Macfadden's New York Evening Graphic, last week embrace the divorce hearings of a pawky lecher and his fleshy girl-wife. There are thousands of Edward West Brownings in the U. S., but never before had one sprawled forth whose pathological condition included lust for publicity. The pornoGraphic, closely followed by its loose-lipped fellow-tabloids, the Hearst Mirror and the Patterson-McCormick Daily News, and abetted by an accommodating judge, proceeded with an exploitation to which previous obscenities...
...Bernarr Macfadden's New York Evening ("Porno") Graphic has been publishing a series of articles on the Negro, spiced up with intimate glimpses of Harlem and faked pictures of lynchings. Obviously, such material was intended to boost the Negro circulation of the Graphic. But the sheetlet, in its exuberance for the sensational, went too far and stepped on the toes of many a Negro when it set about to flay Booker Taliaferro Washington. Said the Graphic: "There are not lacking thousands of intelligent Negroes who believe that Booker T. Washington, consciously or unwittingly, betrayed his color and his kind...
...Bernarr Macfadden and the Macfadden Publications, whom I represent, have called to my attention an article which appeared in your publication under date...
From that day to this, the Hall-Mills murder has been bellowed in the front page headlines of the press, from the immaculate New York Times down to Bernarr Macfadden's pornoGraphic...
...publication corporation was able to buy an eight-story building, yet under construction in Greenwich Village, Manhattan, to house his activities. The building is worth $1,500,000, and stands on ground leased for 84 years at $30,000 yearly rental, or $2,520,000 for the entire period. Bernarr Macfadden cannot buy the land in fee simple, for it is owned by Trinity Corporation, which represents Trinity Church...