Word: bernarr
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Dates: during 1950-1959
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Even in the grave, Health Hound Bernarr Macfadden, who died three years ago at 87, seemed unsafe from the fury of a woman scorned. In a Miami court, Mary Williamson Macfadden, third of his four wives, described her faddist ex as a "predatory philanderer" and a "lecherous spouse," asked that his divorce from her of twelve years ago be set aside on the grounds of fraud and perjury...
...gone under. Though their combined circulation has fallen to only half the Korean war peak, the fall-off has stopped and today the 24 monthly and quarterly romance-mongers (top price: 25?) enjoy a steady circulation of more than 10 million. In the 38 years since the late Muscleman Bernarr ("Body Love") Macfadden blazed the trail with True Story, the confession industry has thrived by sticking to the same trite-and-true formula: first-person stories of subjective sex that are more often fiction than fact, and read like supercharged soap operas...
Coolidge was in the White House, gin was in the bathtub, and U.S. tabloid journalism was in its bawling, irresponsible infancy. Worst of all, more brazen even than the brassy era it covered, was Publisher Bernarr Macfadden's sexsational New York Evening Graphic. Quickly dubbed the 'PornoGraphic, the paper assaulted the town with scandal, reported what nobody else would dream of printing, invented what it could not report. Leading the assault from a desk littered with busts of Napoleon was a short (5 ft. 2 in.), lame martinet named Emile Henry Gauvreau, a Connecticut-born newsman of French...
With a legal mulligatawny already simmering over the will of the late, eccentric Publisher (Physical Culture, Liberty) Bernarr Macfadden (TIME, Oct. 24), the present boss of the $5,000,000 Macfadden Foundation (set up by Macfadden in 1931) claimed that there is much astew about nothing. Noting an $18,000 federal claim for back taxes on Macfadden's es tate, Foundation President Edward Bodin stated the sad tidings: "He was actually broke, as he claimed, before he died. Judging by investigations so far, it is unlikely that the estate of Bernarr Macfadden will be able to meet the burial...
...Died. Bernarr ("Body Love") Macfadden, 87, "Father of Physical Culture," onetime publishing tycoon who bossed an empire of 13 magazines and ten newspapers (True Story, True Detective, Liberty, etc.) with a total estimated monthly circulation of 16 million; of jaundice, aggravated by a three-day fast; in Jersey City. The frail son of an alcoholic father and a tuberculous mother, Macfadden was an orphan at eight. In 1898 he founded Physical Culture magazine ("Weakness is a crime. Don't be a criminal''). By 1931 he admitted to a fortune of $30 million. Married four times...