Word: bernarr
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Dates: during 1980-1989
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...Bernarr ("Body Beautiful") Macfadden, still full of beans at 77, hired Manhattan's Carnegie Hall to get a few things off his manly chest. Before a healthy audience of some 2,000, he flailed clerical prudery, and plumped for the healthy life and for good clean sex ("The sexes were never made to be separated"). The white-maned publisher, clad in suit and shoes to match, did push-ups and headstands (calculated to prolong life from ten to 25 years), warned women: "Beauty must be associated with a good digestion...