Word: bernarr
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...Bernarr Macfadden, in the latest episode of his 15-year on-again off-again divorce-and-separation battle, was labeled "eccentric" in a Miami court by Wife Mary, who said that he once ordered her to do 200 deep knee bends or forfeit his love. She did the bends, but it was not enough. Introduced in evidence was an old picture of the body-building publisher standing on his head. "He probably would still be standing on his head except for me," said Mrs. Macfadden. "I put him on his feet...
...Bernarr ("Body Beautiful") Macfadden, still full of beans at 77, hired Manhattan's Carnegie Hall to get a few things off his manly chest. Before a healthy audience of some 2,000, he flailed clerical prudery, plumped for the healthy life and for good clean sex ("The sexes were never made to be separated.") and explained Cosmotarianism, "the Religion of Happiness." The white-maned publisher, clad in suit and shoes to match, did push-ups and headstands (calculated to prolong life from ten to 25 years), warned women: "Beauty must be associated with a good digestion...
...significant sentence: "No longer connected with Macfadden Publications or the Chicago Tribune." The magazine's founding fathers, Colonel Robert R. McCormick and Captain Joseph Patterson, launched it 21 years ago as a poor man's Saturday Evening Post, won readers but never did influence advertisers. Then Bernarr ("Body Love") Macfadden took over, cheap-jacked its contents, built up 2,700,000 circulation, but still lost money...
...Bernarr ("Body Love") Macfadden, 76, senescent strong man and ex-publisher (True Story, Physical Culture), was still fighting for a divorce after 15 years' separation from his wife Mary. He appeared in a Miami court, in sky-blue sports jacket with matching suspenders, to complain that the onetime London beauty champion (1912) had let her figure get completely out of hand: "I wanted her to be an example of my work and a credit...
Spring came early to elastic Publisher Bernarr Macfadden (Physical Culture, True Romances), 74-year-old founder of Physcultopathy (see cut), here seen bridgebuilding in Florida...