Word: bernarr
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...More Than a Secretary" shows Jean Arthur in a rather futile effort to appear plain-looking as secretary to George Brent, who, as a sort of streamlined Bernarr MacFadden, publishes a health magazine. Mr. Brent is kept in condition by his Brooklyn masseur, Lionel Stander, who reaches new heights as a comedian in this production...
Captions under these pictorial features were written with an elementary terseness not unlike the style of the late great Arthur Brisbane (TIME, Jan. 4). Resulting journalistic tone throughout Look was reminiscent of the Hearst Sunday supplements, also of Bernarr Macfadden's dizzy, long-dead tabloid New York Evening Graphic...
...Roosevelt has declared that she hopes, in her second term, to compete less with the late Theodore R. and Bernarr MacFadden as the apostle of the strenuous life. Mrs. Roosevelt will try to plan her time better, but she doesn't know whether or not it will be possible, since the election "showed in unmistakeable terms that the country wishes to go in the way it has begun". Mrs. Roosevelt feels the people's mandate most keenly. Mrs. Roosevelt seems to be confused...
Unharmed in a takeoff from San Antonio's Stinson Field was Publisher Bernarr ("Body Love") Macfadden, campaigning for Governor Landon, when his red cabin plane plowed through two wire fences...
...feature pictures of real crooks and his "Women's Group" (True Romances, Love and Romance, True Experiences, Movie Mirror, Radio Mirror). So fat did the Macfadden fortune grow that in 1931 its proprietor was able to make the large but some-what vague gesture of organizing the charitable Bernarr Macfadden Foundation with the income from publishing properties which he described as "of the value of approximately...