Word: bernarr
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Against them the GOP, anxious for a smashing victory, sent National Chairman Hamilton, Vice Presidential Nominee Knox, Col. Theodore Roosevelt, Representative Hamilton Fish Jr., and many another, including renegade Democrats like Missouri's James A. Reed, Massaachusetts' Joseph B. Ely, New York's Bernarr Macfadden...
...Sponsored by Physical Culture, the first of the family of Macfadden Magazines," this full-page self-eulogy of Bernarr ("Body Love") Macfadden appeared in the New York Times & Herald Tribune and the Chicago Tribune last week. For many of the 130,000,000 U. S. citizens who do not read his Physical Culture, Liberty, True Story, True Romances, Love and Romance, True Experiences, Movie Mirror, Radio Mirror, Photoplay, True Detective Mysteries, Famous Detective Cases and Master Detective, the advertisement was the first occasion on which this wiry-haired, wrinkle-faced little character had made a major splash since Depression, during...
Hard times merely put Bernarr Macfadden on his mettle. In 1931, at the depth of Depression, he opened the first of five Penny Restaurants in Manhattan, Brooklyn, Chicago, Washington, D. C. First promulgated by Macfadden in the 1907 Panic, the chain sells minimum victuals at minimum prices. Last week Macfadden restaurant figures showed a deficit of only $5,610.40 for the first half of 1936. Also acquired in 1931 was Liberty, now the big façade of the Macfadden publishing structure. Publishers Joseph Medill Patterson and Robert Rutherford McCormick could not make it pay. Under the direction of kinetic...
Cried Publisher Bernarr ("Body Love") Macfadden after his Landon interview: "He looks vigorous...
...dozen lucrative side lines. There are Major Bowes highball glasses, decorated with pictures of cat & dog amateurs; Major Bowes cotton fabrics, also decorated with amateurs; the Major Bowes alarm clock which rouses sluggards with a gong; the 25? Major Bowes' Amateur Magazine; the weekly Amateur Writers Page in Bernarr MacFadden's Liberty ; a parchesi-like Major Bowes Game; two monthly movie shorts; and 14 traveling shows or "units' of amateurs who have appeared on the radio program, playing theatres all over the U. S. Over head of Bowes Inc. would include $5 weekly...