Word: bernarr
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Reader Weitzenkorn, onetime editor of Bernarr Macfadden's late pornoGraphic, is sophisticated. In TIME'S judgment, not everyone is aware of what he implies : that Singer Robeson, self-respecting, would never dream of having to do with blatant Negrophile Cunard. Fact remains, Singer Robeson did make the denial as reported...
...building on Manhattan's Broadway where are published Liberty, Physical Culture, True Story, True Romance, True Experiences, Dream World, Ghost Stories, et al., lately went Mrs. Anna Eleanor Roosevelt Roosevelt, wife of Governor Franklin Delano Roosevelt. She was closeted for a lengthy conference with Bernarr Macfadden, publisher of the magazines. On subsequent visits she was accompanied by her daughter, Mrs. Curtis B. Dall...
...Publisher Macfadden decided to have a magazine about children, and thought up the title Babies: Just Babies, he invited Mrs. Roosevelt to edit it. The Macfadden press has millions of readers of precisely the type to which Nominee Roosevelt is addressing his candidacy. Should Mr. Roosevelt be elected President. Bernarr Macfadden might look forward to sitting in at White House councils on an equal footing with Mr. Roosevelt's other publishing ally, William Randolph Hearst...
...Last week Liberty announced with pride a net profit of $103,222 for the past five months, first profit ever shown by the magazine into which Publishers McCormick & Patterson are supposed to have sunk $12,000,000 before Bernarr Macfadden acquired it in April...
...Long ago Bernarr Macfadden discovered that while a large audience will listen to lectures on whole-wheat bread, muscle-building and deep breathing, a much larger crowd will attend if the object on display is a nicely rounded female without too many clothes. Also he learned that a sermon on ethics will gain the ears of millions if the text is the parable of the stenographer who lusted for her employer. From these two truisms, aided by a complete lack of good taste, Bernarr Macfadden evolved a magazine publishing formula which made him rich. As years rolled by and millions...