Word: bernarr
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...full year ago it became an open secret that only a contract held Winchell to the Mirror. He fought continually with Publisher Kobler and he fought with Managing Editor Emile Henry Gauvreau-with whom he used to fight when they occupied similar positions on Bernarr Macfadden's vulgar Graphic. Publisher Kobler objected to Winchell's appearance in vaudeville. He objected to Winchell's radio broadcasts (currently for Lucky Strike), charging that he gave out news to which the paper was first entitled. He removed the colyumist's smart, pert secretary Ruth Cambridge from the payroll (Winchell...
...celebrate my return to the Graphic I am giving away ten $100 bills . . .," loudly announced Publisher Bernarr Macfadden fortnight ago in his Manhattan tabloid. ". . . The Macfadden Magazines have required all of my time. I have not been in the Graphic office half a dozen times in the last two years...
...Nerts!", a crude imitation of Ballyhoo, is perpetrated by an obscure publisher in Manhattan. Slapstick, published by Harold Hersey, occasional associate of Bernarr ("Body-Love") Macfadden, is not itself an imitation, but a successor to Tickle-Me-Too (also Kersey's). TIME makes no attempt to report the contents of these smutsheets since an accurate report would necessitate reprinting the unprintable...
First to ape Ballyhoo was Hullabaloo, published by George T. Delacorte Jr. (who also publishes Ballyhoo) in a halfhearted effort to forestall real competition (TIME, Nov. 16). Next came a disorderly little magazine called Tickle-Me-Too, published by Harold Hersey, who publishes magazines for Bernarr Macfadden, who had engaged in a bitter quarrel with Publisher Delacorte. Tickle-Me-Too was so inferior that Publisher Hersey promptly killed it (but in a few weeks he will offer another called Slapstick). Last week newsstands were dotted with Hooey...
...swank Hotel St. Regis last week on one of his periodical visits to Manhattan, the Fawcetts were implored by large independent distributors of magazines to publish a competitor to Ballyhoo, which is circulated solely by American News Co. At first they demurred, until they heard that Bernarr Macfadden was about to enter the lists. Then, because it promised to be a free-for-all and not a private Fawcett v. Delacorte feud, the Fawcetts decided upon Hooey. First issue of 400,000 copies appeared to be a sellout. The first issue of any such publication might sell well, especially with...