Word: bernarr
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...Bernarr Macfadden (then Kinistherapist Bernard Adolphus McFadden) invented a massaging device. To advertise it he brought out a 5? pamphlet consisting principally of a serial called "The Athlete's Conquest" with cover illustrations of "Professor B. McFadden in Classical Poses." The pamphlet far outsold the massager, became the Professor's chief interest as Physical Culture magazine...
...music critic. He was a piano salesman, law clerk, professional magician before hitting his stride as a novelist and play wright. (Plays: The Spider, Behold This Dreamer. Books: Sandalwood, Stepchild of the Moon.) Few years ago he attached himself to Publisher Macfadden, wrote The True Story of Bernarr Macfadden as a serial in Physical Culture...
...this ingenious coating, the pill of physical culture is there in full potency. But in 30 years Bernarr Macfadden's taste in presentation has improved. Instead of photographs of the publisher clad only in an abdominal supporter to illustrate his lectures on "physcultopathy" there are chastely presented "personal messages," no more offensive to the eye than a Bruce Barton editorial. Instead of testimonials of persons who "cured themselves'' of asthma, rheumatism, appendicitis "by natural methods," there are articles on dietetics, child guidance, prevention of tooth infection, by qualified authorities. Instead of hints for the enlargement...
...duty on magazines with more than 20% advertising would be 2? a copy; on magazines with 30% advertising, 5? a copy. Unsold copies are included. Exempt would be educational, scientific, religious journals if they contain less than 20% advertising. Last week two periodicals took steps. They were Bernarr Macfadden's Love Story and Western Story. They made arrangements to have their Canadian editions printed in Toronto, thus avoiding the tariff. No big U.S. publications were expected to follow suit. If & when the tariff is levied, TIME will cost Canadians 20%. On the cover will be printed "Reason: tariff...
Married. Byrnece Macfadden, 19, of Englewood. X. J., daughter of Publisher Bernarr Macfadden (Physical Culture Magazine, True Story, New York Evening Graphic); and one Louis Ignatius Muckerman of St. Louis...