Word: bernarr
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Newcomer Holmes announced that he would bring out a "new kind" of Liberty in the fall. On Liberty's record, the magazine's chances were poor. Founded by the late Captain Joe Patterson and Colonel Bertie McCormick, later acquired by Bernarr Macfadden, and since controlled by various owners and creditors, Liberty had lost money for all but two of its 26 years...
...Bernardino, Calif., Bernarr ("Body Love") Macfadden, 81, took a now-familiar pose (see cut) which helps keep him in trim. Then he hurried east to appear in NBC's TV show called Life Begins At 80, where he said he might stand on his head again ("It's good for the digestion") or else do a fast Russian kazachek ("It keeps my knees supple...
Leathery, wire-haired Bernarr ("Body Love") Macfadden ran for governor of Florida and got married for the third time at 79, celebrated his 81st birthday last August by making his first parachute jump. Last week Publisher Macfadden flickered dimly in the publishing sky in which he once flared like a comet...
...women readers who have never cottoned to Physical Culture's Superman approach, Macfadden rechristened the magazine Bernarr Macfadden Health Review. Its new policy: "Not merely muscles, but health-." Future issues would feature such woman-angled articles as "How You Can Have Better Legs," "Six Crises in a Woman's Life" and "Exercises...
...Manhattan, Publisher Bernarr ("Body Love") Macfadden had a hot tip on the presidency in 1952: "I see very clearly that the truly American and conservative Democrat Judge Harold R. Medina [is] headed for the White House...