Word: bernarr
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...Puckered Bernarr Macfadden, 79, settled down at his Physical Culture Hotel in Dansville, N.Y. for a delayed honeymoon with his blonde bride Jonnie, 42, who showed newsmen her current reading assignment: How to Attain and Practice the Perfect Sex Life. "I can't imagine anything more exciting than being married to Bernarr Macfadden," said...
...great outdoors' Bernarr Macfadden, 79, scaled his hat into the ring for Governor of Florida. He had no platform yet, said the everlasting strength-through-carrots-and-sex champion, but: "Naturally I will play up in a big way the health angle...
...chronic money-loser, tried a new tack to get out of the red tide and into the black. Except for a couple of war years, it had gone profitless under Founders Joseph M. Patterson and Robert R. McCormick. And it had failed to pay its way for their successors, Bernarr Macfadden and Paul Hunter. A weekly until last February and a fortnightly since, Liberty (circ. 1,600,000) will now be a 10? monthly...
...nation's lesser known press moguls, cagey, crag-faced O. J. Elder, 63, has peddled vicarious thrills for 43 years. For 38 of those years, he served Bernarr ("Body Love") Macfadden. Since 1941, when he led a successful minority-stockholder revolt against his old boss, O.J. (as his employes respectfully call him) has been president of the Macfadden-less Macfadden Publications, content to hide anonymously behind the circulation-catching Macfadden name. Last week Elder launched a slick addition to his string of eight magazines (True Story, Photoplay, etc.). He had designed it for the most determinedly vicarious thrill-sharers...
When minority stockholders bought out his fat string of publications in 1941, one of the conditions was that the carrot-chomping millionaire physical culturist would give them no direct competition for the next five years. The five years are up in October. Last week, ancient (77) Bernarr Macfadden was all ready to announce the debut of the new Bernarr Macfadden's Detective Magazine, to appear then...