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Integrity might sound like a personal virtue, but a new book says it's actually a precious economic asset. In The Economics of Integrity, journalist Anna Bernasek writes that almost every aspect of the modern global economy - from getting cash at an ATM to trading gold in international markets - is possible only because of deep-seated trust. She talked to TIME about the financial crisis, what's wrong with the dictionary definition of integrity, and how trust creates wealth. (See pictures of the global financial crisis...

Author: /time Magazine | Title: How Trust Creates Wealth | 3/10/2010 | See Source »

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