Word: bernbach
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...Ohio-born divorcee with two adopted daughters, Mary Wells was educated at Carnegie Tech, wrote copy for Macy's, McCann-Erickson and Doyle Dane Bernbach before joining Jack Tinker & Partners in 1964. There, she and her present partners, Richard Rich, 37, and Stewart Greene, 39, ran some notable successes up the flagpole. They were responsible for the whimsical ads ("No matter what shape your stomach's in . . .") that boosted Alka-Seltzer sales by $13.3 million. When Braniff International President Harding Lawrence came to Tinker in 1965, Wells thought up the idea of painting Braniff's jets...
...Tough with Avis. Hertz's punch has already received a response from Avis. As written by Doyle Dane Bernbach, the latest Avis ad reads in part: "They've come out with a get-tough-with-Avis campaign. Why?" Avis suggests that it is "because No. 1's share of the rent a car business is getting smaller," cites a drop from 56% to 50% in Hertz's share of the market in 26 key places since the original Avis campaign began. Another reason is that Ally, a fighter pilot in World War II and the Korean...
...names in eye-straining type, are sponsored by organizations that seem almost ritualistically to include the tag ad hoc in their titles, such as the Ad Hoc Committee of Veterans for Peace in Viet Nam. Many of them are prepared by advertising-agency volunteers, notably those from Doyle Dane Bernbach, who helped develop the disarmament ads sponsored by the National Committee for a Sane Nuclear Policy (SANE...
...Nice, sweet ads they were, which went unnoticed." To change that state of affairs, Lufthansa last November signed a $625,000 contract with Doyle Dane Bernbach, the Manhattan agency that had already done a superlative job of promoting West Germany's Volkswagen. The new account seemed right on the Bernbach ball. Says the agency's manager in West Germany, Joachim Schiirholz: "We felt we had to have something strong, a real shocker...
Unrelaxing. Neither Doyle Dane Bernbach nor Lufthansa seemed daunted by the growing furor until last week, when the eighth ad in the series was scheduled. It showed a Lufthansa pilot after a rigorous training run-through, and the copy read: "All Lufthansa pilots get put through this ordeal regularly . . . Naturally they can relax a little more in a flight simulator. But being Germans, naturally they don't. Have you ever seen a relaxed German?" The ad showed the Lufthansa pilot on the ground, enjoying a postflight cigarette, and the airline's board of directors ordered it killed...