Word: bernbach
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Dates: during 1960-1969
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...mammoth mirror of the world around it, and the intellectuals who flog advertising are using it, consciously or unconsciously, as a whipping boy for all that they dislike about U.S. society and the U.S. character. In the most effective rebuttal any adman has yet made to Arnold Toynbee, William Bernbach wrote: "Mr. Toynbee's real hate is not advertising. It is the economy of abundance . . . If Mr. Toynbee believes a materialistic society is a bad one (and I am not saying he is wrong in that belief), then he owes it to mankind to speak out against such...
...told, five major U.S. agencies-the newest comers: Foote, Cone & Belding and Doyle Dane Bernbach-are now operating in West Germany. Not unnaturally, home-grown German agencies are wearying of the transatlantic competition. Sighed one U.S. agency chief in Frankfurt last week: "The German admen aren't so friendly these days. Like they don't even talk...
...advertising, besides being a valuable economic force, has social and cultural obligations to society that it is not fully meeting. But admen themselves are badly split on just what advertising should do. "Advertising should be creative and edifying and should strive to be an art form," says Doyle Dane Bernbach's Maxwell Dane (whose agency has won plaudits for its artful ads for Volkswagen, Polaroid, and El Al Israel Airlines). But Norman B. Norman, president of Norman Craig and Kummel, insists that "the business of advertising is solely to move goods. You bastardize it if you try to make...